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Principle 1: The top three priorities in restructuring the company are cash, cash, cash

Principle 2: Cut costs to the bones without injuring the muscles and the organs

Principle 3: Casual with receivables, and you may end up as a casualty

Principle 4: Litigation could put you out of business in a heartbeat

Principle 5: Corruption is short term gain, long term pain

Principle 6: Dead body stinks from the head

Principle 7: If you find a rat on the top of the pole, somebody must have put it there

Principle 8: If you need surgery, call in the surgeon

Principle 9: Unlock the corporate energy

Principle 10: People work hard for money, but they will die for a cause

Principle 11: Dream, do and die in marketing and selling

Principle 12: Love your customers to death and only till death do you apart

Principle 13: Make a cure, don’t take the medicine. Make a customer, don’t take an order

Principle 14: Do not suffer from competitive myopia

Principle 15: Spread positive infection – enthusiasm

Principle 16: Companies without strategies are heading for tragedies

Principle 17: A healthy corporate culture is the best immunity against sickness

Principle 18: Be creator of change, rather than creature of change

Principle 19: Life is Simple. And in business, the simpler the better

Principle 20: The empires of the global market are the empires of the mind

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