About the Book

Table of Contents

Complete Chapter Listing

• Figures and Tables (xi)
• About the Author (xiii)
• Foreword (xv)
• Preface (xvii)
• Acknowledgements (xxi)
• Chapter One Introduction (page 1)
• Chapter Two Physical and Fiscal Health (page 7)
  • Medical Analogy: Human Being Versus Company
  • Why Do Companies Fail?
  • Internal and External Corporate Viruses
  • The Asian Virus
  • Competition Competition Competition
  • Going Back to the Basics
• Chapter Three Phase I Treatment: Surgery (page 40)
  • Example: Local Company Afflicted with Cancer
  • What is the Surgical Phase?
  • Communication
  • Concentration
  • Cost Control
  • Cash Flow
  • Phase I is Not Enough
• Chapter Four Phase II Treatment: Resuscitation (page 74)
  • Example: Multinational Company with a Heart Problem
  • What is the Resuscitation Phase?
  • Ascertaining Corporate Objectives
  • Staying on the Ground/Using Consultants (If Necessary)
  • Focusing on Customers and Competitors
  • Developing the Right Product and Price
  • Implementing an Aggressive Marketing Strategy
  • Differentiating Yourself Using Service Quality
  • Strengthening Your Brand Name
  • Investing in Future Expansions
  • Why is Phase III Necessary?
• Chapter Five Phase III Treatment: Nursing (page 119)
  • Example: Organisation with a Weak Immune System
  • What is the Nursing Phase?
  • Incorporating a New Corporate Philosophy
  • Strengthening the Free Flow of Internal Energy
  • Instilling a Strong and Healthy Corporate Culture
  • Engendering Action-driven Orientation
  • Eating a Balanced Diet: Vision Feedback Action
  • Promoting Active Communication
  • Cultivating a Positive Mental Attitude
  • Emphasising Exercise: Training and Development
  • People People People
• Chapter Six Conclusion (page 188)
  • Possible Applications of the Turnaround Phases
  • Parallels Between Corporate Turnaround and Medical Treatments
  • A Comparative Summary of the Turnaround Phases
• Epilogue (page 197)
• Further Reading (page 201)
• Index (page 203)