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Figures and Tables (xi)
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About the Author (xiii)
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Foreword (xv)
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Preface (xvii)
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Acknowledgements (xxi)
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Chapter One Introduction (page 1)
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Chapter Two Physical and Fiscal Health (page 7)
- Medical Analogy: Human Being Versus Company
- Why Do Companies Fail?
- Internal and External Corporate Viruses
- The Asian Virus
- Competition Competition Competition
- Going Back to the Basics
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Chapter Three Phase I Treatment: Surgery (page 40)
- Example: Local Company Afflicted with Cancer
- What is the Surgical Phase?
- Communication
- Concentration
- Cost Control
- Cash Flow
- Phase I is Not Enough
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Chapter Four Phase II Treatment: Resuscitation (page 74)
- Example: Multinational Company with a Heart Problem
- What is the Resuscitation Phase?
- Ascertaining Corporate Objectives
- Staying on the Ground/Using Consultants (If Necessary)
- Focusing on Customers and Competitors
- Developing the Right Product and Price
- Implementing an Aggressive Marketing Strategy
- Differentiating Yourself Using Service Quality
- Strengthening Your Brand Name
- Investing in Future Expansions
- Why is Phase III Necessary?
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Chapter Five Phase III Treatment: Nursing (page 119)
- Example: Organisation with a Weak Immune System
- What is the Nursing Phase?
- Incorporating a New Corporate Philosophy
- Strengthening the Free Flow of Internal Energy
- Instilling a Strong and Healthy Corporate Culture
- Engendering Action-driven Orientation
- Eating a Balanced Diet: Vision Feedback Action
- Promoting Active Communication
- Cultivating a Positive Mental Attitude
- Emphasising Exercise: Training and Development
- People People People
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Chapter Six Conclusion (page 188)
- Possible Applications of the Turnaround Phases
- Parallels Between Corporate Turnaround and Medical Treatments
- A Comparative Summary of the Turnaround Phases
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Epilogue (page 197)
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Further Reading (page 201)
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Index (page 203)